SMS marketing is a powerful way for businesses to reach their customers directly. Successful messaging relies not only on the content but also on timing. Sending your SMS at the right moment can greatly improve open rates, click-through rates, and conversions. EgoSMS is a trusted SMS platform used by businesses across Africa. It helps organisations schedule and automate SMS delivery at the best times based on reliable industry data. Whether you are sending promotions, appointment reminders, or transactional updates, EgoSMS ensures your message arrives when it matters most.
Why SMS Scheduling is Important for Business Success
When SMS messages are sent at the wrong time, too early in the morning, during commuting hours, or late at night, they are likely to be ignored, deleted, or even blocked. Here’s what strategic SMS scheduling unlocks for businesses:
Key Business Benefits:
- Improved Response Rates: Messages sent during peak hours can see up to 3x more engagement.
- Higher Conversion Potential: Promotional offers that reach users when they’re free to act lead to better sales outcomes.
- Increased Operational Efficiency: Eliminate the need for manual sending, and schedule months of campaigns in advance.
- Better Customer Experience: Avoid disrupting recipients and build trust through thoughtful delivery windows.
How EgoSMS Automates and Optimises SMS Timing
EgoSMS’s Scheduling Module helps businesses send SMS messages at the best times. This feature takes away the guesswork and manual work involved in running campaigns. Here’s how it works:
Calendar-Based Scheduling
Easily schedule messages to send on specific days and times, or set up recurring messages for ongoing campaigns like reminders or promotions. This helps businesses stay consistent and proactive without having to do daily manual work.
Real-Time Previews
Check how your message will look on a recipient’s phone before you send it. EgoSMS previews help you ensure that your formatting, links, and personalisation appear neat and work well on all devices.
Analytics Dashboards
After sending, you can track delivery statistics. Use this data to optimise your future sending schedules and enhance performance for a higher return on investment.
This scheduling system changes SMS from a manual task into an automated marketing tool. It helps you reach the right people at the right time.
Find What Works for Your Business using A/B Testing
Not every audience responds the same to SMS campaigns. What works for a retail brand may not work for a fintech company. That’s why A/B testing is important for finding the best timing for your customers.
EgoSMS has tools that help you analyse and schedule your SMS messages. This makes it easy to test different timing options and see which ones get the best response.
How to Run an A/B Test with EgoSMS
Segment Your Audience
Split your audience into two or more equal groups that share similar characteristics (e.g., location, customer behaviour, purchase history).
Send Identical SMS at Different Times
Create a single SMS campaign and schedule it to go out to each group at different times (e.g., Group A at 10 AM, Group B at 6 PM).
Measure Engagement Metrics
Use EgoSMS’s dashboard to track key performance indicators like delivery rates.
Identify Your “Power Hours”
Determine which time slot led to the highest engagement and better conversion. These are your ideal sending windows moving forward.
Automate Based on Results
Apply the winning schedule to future campaigns, allowing you to scale your SMS performance confidently and consistently.
Why A/B Timing Tests Matter for Business:
- Data-driven decisions replace assumptions.
- Higher ROI through precision targeting.
- Continuous improvement of campaign performance.
- Deeper customer understanding, leading to stronger segmentation and personalisation strategies.
By using EgoSMS to A/B test your SMS timings, you transform your outreach from “send and hope” to strategic, optimised messaging that drives results.
Conclusion
EgoSMS helps businesses send messages automatically at the right time. Whether you need to nurture leads, promote a new product, or remind clients about appointments, EgoSMS makes sure your communication is timely and effective. Sign up to start scheduling SMS with EgoSMS today.