Every day, billions of text messages are sent all over the world, making messaging apps one of the most popular mobile apps. Businesses across many sectors are utilizing the effectiveness of these branded messaging to cultivate leads, increase traffic, or verify identity.
SMS For Business Services
Enterprises of all sizes and industries, including small businesses, huge retailers, and national restaurant chains, can profit from sending SMS messages. With the help of our text messaging service, you can quickly send out a large number of texts to your customers, keeping you top of mind at all times.
Egosms allows you to send out appointment reminders, and voucher codes, inform customers of the latest offers, send alerts to employees, and so much more.
More and more businesses trust us to provide them with the best bulk messaging solutions, at affordable prices.
What is a Business SMS
Business SMS is a short text message that businesses send to their customers to promote their goods and services, inform customers of discounts, offer coupons, and share important news and updates.
Benefits of Business SMS:
1. Has broad coverage. As of March 2022, the number of smartphone users in the world increased to 6.64 billion (83.72% of the world’s population). This implies that you can easily reach your target audience using this marketing channel.
2. Encourages a prompt response. People typically check business SMS three minutes after they are received. The open rates are extremely high — up to 98% — if users anticipate receiving SMS from you.
3. It creates a high level of engagement. Since individuals check their smartphones multiple times a day, business SMS is a valuable communication tool.
4. Great for local businesses. Local businesses might notably benefit from sending business SMS messages because they can use them to promote/encourage store visits.
Types of Business SMS
1. Transactional: This type of message enables product or service providers to confirm the status of their orders. It is a way of providing tracking and delivery information. Certain businesses use transactional SMS to deliver temporary passwords to authenticate account access or as an additional layer of security.
2. Promotional: This type of message helps disseminate your marketing efforts and provides a platform for the distribution of deals, and coupons. This kind of message is also used to distribute relevant news or to extend invitations to webinars, conferences, and other occasions.
How to send bulk business SMS
To send business SMS, use the following steps:
1. Sign up for Egosms bulk SMS platform to start sending affordable SMS services to all networks across Uganda.
2. Compile a list of customer contact phone numbers you would like to send bulk messages to.
3. Create and send your SMS campaign. Include the name of your company so that recipients will know who sent the message. Since users are frequently pressed for time, be sure to place your offer first. Inform them as quickly as you. Create a compelling call to action that makes it obvious what has to be done to benefit from your offer.
Business SMS Best Practices
1. Opt-in users. You must obtain users’ express consent before sending them an SMS. Users will have a negative experience with your brand if you send them unsolicited text messages. In addition, they might criticize your company.
2. Create audience segments. Group mobile users based on the traits they have in common, such as location, age, and gender. By sending more individualized offers, segmentation enables you to improve ROI while ultimately lowering the cost of your mobile marketing campaigns.
3. Send messages at the right time. Keep it to fewer than 160 characters because business SMS has its limitations. Otherwise, it will be split into two messages, which will be more expensive and difficult to read.
No matter where your business or customers are, Egosms is your ideal communication platform for every industry. Sign up today to get started.